STARTUP: STAGES OF CREATION AND SUCCESSFUL DEVELOPMENT 

A startup, as a part of modern business, is a very popular and fashionable direction today. So what does a startup mean?
A start-up is a company that has just been created or is at the stage of creation. This is a kind of new business project, the main goal of which is development, success and profit. But it is necessary to mention that not every newly organized business can be called a start-up; only a small part of projects created from scratch falls under this term.
The main feature of a startup is innovation and originality. It is important that such a product or idea did not not exist before. The sphere for creating an innovative business can be absolutely any, the main thing is that it attracts a large number of people, and, consequently, funding and income. The most popular and original startup software development projects in our time are created in the niche of information and computer technologies. Startups in the field of ecology, the so-called “green technologies,” in the field of energy saving, biotechnology and genetic engineering, healthcare and pharmaceuticals are also very relevant. startup software development 


 STAGES OF CREATION AND SUCCESSFUL DEVELOPMENT OF A STARTUP

Typically, the creation and development of a startup consists of five main stages:

  1. Pre-Seed stage. Searching and thinking about ideas. It is important that it be innovative and unique, which has no analogues in the world of business. The analysis of the existing market and the study of demand, writing a business plan and terms of reference, creating a logo and testing it, seeking funding.
  2. Startup Stage (launch). A product or service can be put on the market if an investor is found. In market conditions, it is important to show perseverance, to show the advantage of an idea over analogues and to outflank competitors. This stage is the most risky, because if the startup does not interest the target audience, then its story may end.
  3. Growth Stage. After surviving in the struggle with competitors, the newly created business product begins to gain its market niche. This is the time to reach the point of the so-called break-even point and gradually bring in the expected profit.
  4. Expansion Stage. After reaching and implementing the goals set in the business plan, it is important to continue to promote the startup in new markets, as well as in other countries. With a stable demand for products or services, with the expansion of the business, income will grow.
  5. Exit Stage. When a startup reaches its peak, the financing investors sell their stake to larger companies, thus making a solid profit. That is why they invested their money. Some investors do not take such a step, but leave their part in the business for a permanent source of income.